Ain't Your Plastic

Web Marketing
Project Overview
Ain’t Your Plastic is all about educating sustainable recycling plastic, reinforce the will in buying products made of recycled plastic from which enclose the circular economy. This is a social media campaign operated across Facebook, Instagram, X and website, aiming to educate on how plastic can be regenerated into different types of daily products instead of ending up in the bin.
• People aged 18-50
• Australia based
• Freelancers/Office workers
• Housewives / Students
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People who have a tight schedule nature of work/living, which make them use instant products.The campaign also aim to reach those who are aware about the environment to some extent but haven’t been serious enough and their concern stops at sorting their rubbish and bringing their own shopping bag. We hope to shift their behaviour from throwing the plastic away, now they can think of ways to repurpose their plastic rubbish or bring them to a reliable collection points which we will introduce in the campaign.
Target Audience
Alyssa Nguyen
FacebookBehanceInstagram